bissell

BISSELL has long been a household name (literally), uniquely positioned as both B2B and B2C. Their proprietary formulas and extensive catalog of cleaning devices are highly regarded, and they live out their wholesome mission of being pet-friendly through their own charitable organization. However, they felt that their app for their line of connected devices was due for an upgrade, in terms of infrastructure and design. While budgets and timelines did not allow for a full-on overhaul, we knew we could still make some meaningful improvements to what they had.

The app’s existing design was darker, heavier, and had a dated feel. Some of the font sizes were a bit small and hard to read, and some of the color contrast ratios were not up to the latest WCAG standards. It also lacked a real distinguishable visual brand presence — the logo and a few core colors were there, but where was the pet friendliness? Where was the humanity and the relatability? How might we take a mere system of controls for IoT devices and transform it into an experience that helps make a busy person’s life less messy?

We saw an opportunity to make the interface lighter, brighter, and more accessible. We also knew it was important to preserve the device controls, in addition to keeping them large, simple, and easy to use. But we also sought other opportunities for improvement, such as device scheduling and highlighting the ease and cost-effectiveness of BISSELL’s auto-replenishment program.

The device setup process was also streamlined to have fewer steps and to be more thoughtfully designed. The careful combination of illustration, photography, and copy made each step seem as quick and easy as possible.

We also leveraged a clean, simple data visualization style throughout the experience. In the history section, modern and airy bar charts allow users to track their cleaning data over certain periods of time at a quick glance. In the device home section, users can quickly see statuses of different replenishables, such as filters, brushes, and cleaning formulas, and easily set up a recurring reorder (at a discount!) with a single tap.