risk cloud

As LogicGate grew as a company, so, too, did their software platform, and they wanted to position their product a bit differently. Thus, Risk Cloud was born, as was the need to disseminate Risk Cloud collateral that was separate from LogicGate’s.

The LogicGate team wanted Risk Cloud to still appear to be an extension of the overall LogicGate brand, but they also wanted it to have a look all its own. A delicate balance needed to be struck with the visual language: establishing Risk Cloud as a brand-within-a-brand, while not causing confusion among customers wondering if it was the same as LogicGate, or part of a different company altogether.

Featured here are several pieces I designed—an e-book, an infographic, and a brochure—featuring freeform, flowing graphics and illustrations and dark undertones accented with bright neons.

While LogicGate’s branding is more open, light, and airy, the vivid, saturated aesthetic of the Risk Cloud materials offers a nice contrast. Since the core colors match those of the LogicGate palette, the boldness of the Risk Cloud jewel tones complements, rather than competes with, the parent brand. The Risk Cloud platform is modular and scalable, and as such its materials evoke freedom and fluidity.